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Why One-Size-Fits-All Marketing is a BIG Mistake

You’ve been in business long enough to have a pretty good feel for your customers and you think you know just what prospects…
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Why Don’t Your Ads Get Traction?

The bottom line with advertising messages is: WEAK MESSAGE=WEAK AD. Dull, unimaginative, and trite phrases don't grab people. In particular, I'm including the…
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Innovation & Marketing = A Successful Business

Recently, I had the great opportunity to attend a live Tony Robbins seminar called 'Date with Destiny'. This was truly a once in…
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If Everything is the Same, What’s Different?

When advertising your products or services, it's important to make yourself stand out from the crowd. If your offering looks like your competitor's…
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3 Things You Should Never Say In Your Advertising

Click here to request your FREE Marketing Leverage Analysis. There are certain phrases that, if used in your advertising, will guarantee that your…
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Why Your Ad Agency Can’t Hit The Target

When you think you need to attract more prospects to your business, you probably think first about how much money you can afford…
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Why Most Advertising Doesn’t Do the Job

We laugh when we see others do it. People do it without even realizing it—and chances are you do it, too. I'm talking…
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Will the Internet Destroy the Yellow Pages?

If you own a local business (meaning that your business primarily services a local market), then you probably already advertise in your local…
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